WHAT IS A SERUM?

I’ve seen a noticeable difference in the tone of my skin recently. There is no doubt about it, things are heading south! Although I’m sensible enough to know that this is a normal process of ageing, I am still up for trying products claiming to help and apparently, a serum is what I need!

Although a self-confessed beauty junkie, I admit to being slightly confused about serums; primarily the difference between a serum and an oil. In this post I hope to shed a some light on the matter.

As you can see from the photo, I’m already a fan of a facial oil/serum (I’m actually quite embarrassed – this is not even my full collection)! Serum sounds a ‘must have’ for my ageing skin; “a skincare product with a high concentration of active ingredients such as hylauronic acid, vitamin C or gyloclic acid that penetrates deeper into the skin“. However, my confusion lies in that some look and feel exactly like a facial oil and others look and feel like water.

I happened to catch the end of a radio interview the other day, with a beauty expert who was explaining the difference between oils and serums (hurrah!) which I found very interesting. I will try and relay the information I gleaned.

A serum is traditionally water-based and therefore made from smaller molecules which can penetrate deeper into your skin. They are also made with active ingredients such as hylauronic acid, vitamin C and glycolic acid which get to work quickly. Choose a serum with an active ingredient to suit your skin’s needs, for example hylauronic acid for increased moisture or glycolic acid for brightening. A serum should be applied after cleansing and before moisturising.

After listening to this interview, I started to look at serums available and the ingredients in them and was surprised to find a lot of oil based ones on the market. Which, I believe, are in fact just that, facial oils (which I do love) – perhaps jumping on the serum bandwagon?

I do feel a lot clearer now about the job of a serum and what to look for. I hope you do too. As most of the ‘serums’ in my collection are oil based, I have bought Evolve Beauty’s Hylauronic Acid Serum 200 and will report back on whether I’ve noticed any difference in my skin.

If you have anything to add, please do let me know in the comments below.

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